Why Creativity Loves Uncertainty | Jude Pullen | TEDxImperialCollege

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Jude Pullen has spent over a decade exploring technology - and trying to make it simpler and more approachable, or to take existing technology and give it a fresh perspective. In this talk, Jude examines how uncertainties can transform a design challenge into a radical feat - both for the designer and the end users. In his talk 'Why Creativity Loves Uncertainty', Jude cites 3 seemingly disparate examples where this theory was put to practice. From the iconic BBC Two’s Big Life Fix and winner of the 2020 IMechE (Institution of Mechanical Engineers) Alastair Graham-Bryce "Imagineering" Award, Creative Technologist and Physical Prototyping Expert Jude Pullen has worked for the NHS, Dyson, LEGO, and a number of start-ups. With an unparalleled appetite to investigate each subject matter that crosses his path, Jude often blends artistic provocation with novel application of technology in his work, and has won various awards, for products, strategy - and for communicating the power of creative engineering to global audiences. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx
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